Nashville Series – Emmaline Boutique in Franklin
Approximately a 30 minute drive from Nashville is the quaint town of Franklin, where I was delighted to discover Emmaline boutique situated on Main Street. Prior to leaving for Franklin I had checked out the Emmaline website where I discovered the inspirational story of how Emmaline came to be in existence.
‘Emmaline was established in the fall of 2003 from the vision of Emily Phillips. She filled a niche in Franklin for “women who want wardrobes with a touch of New York vogue”. Before the doors opened, Emily was diagnosed with breast cancer. Friends and family pulled together to help her open what had always been her dream. Emily lost her battle in July of 2005 but her legacy lives on in the vision of a store.
Possessing the same dream as its founder, Abby Palmer hoped to compliment and expand on the foundation that was given her. After receiving her degree in fashion merchandising and completing her internship in New York, she felt ready to excel in her own boutique. She is staying true to the original vision while adding her own influences.
Emmaline is for the modern woman who simply loves to be a girl. Specializing in emerging to established designers, Emmaline has become a destination for that perfect balance of sophistication and understated chic’
I was fortunate to be served by Abby who gave me a warm welcome yet allowed me to browse without feeling pressured – I ended up buying this beautiful Joie ‘marrissa’ silk blouse in nude, which is a perfect anchor piece for taming on-trend bold print separates. I paired it with AG white skinny jeans and an Alan Scott alligator cuff for an evening out on the town in Nashville. I also picked up several tees by Velvet – fabulous lightweight quality tops made in the USA.
Emmaline is, without doubt, one of the nicer upscale boutiques in Franklin but without the upscale pretentiousness. With labels such as Nanette Lepore, Tracy Reese, Rebecca Taylor, Velvet, Vince and a fabulous denim range it would be easy to make Emmaline your one-stop wardrobe destination and it will certainly be amongst my first ports of call next time I visit the Nashville area. Check out Emmaline and also on facebook.